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Have you heard about digital detox?
A few days ago, I read tweets about Digital Detox. So I was intrigued about those terms: Are there people who couldn’t disconnect from technology? We know that we are more than 3 billion people using...
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China’s Weibo is whorth now more than US’s Twitter
The Chinese micro-blogging service Weibo reached a remarkable milestone on October when its market cap grew to $11.35 billion and beat its US rival Twitter’s $11.34 billion with a small difference....
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Le phénomène de l’avocado toast
Durant la World Wide Web de 2016, des chercheurs ont démontré que les réseaux sociaux permettaient de constater une uniformisation des modes de vie et des modes de consommation et d’anticiper les...
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The great marketing of Mikado Stick
The brand Mikado created a great buzz in 2015 with the promotion of Mikado Stick. This product is simply a Mikado without chocolate (while if a customer buys Mikado this is actually for the chocolate)....
View ArticleHow social trade and customer experience have transformed the retail industry
In its last years, the retail trade has undergone many changes, notably among consumers. Indeed, the development of new technologies has radically changed the expectations of consumers and also...
View ArticleAddiction to social media ?
Through the years, many people kept warning us about new technology and its impact on younger generation. Researchers, politicians, social studies, they all told us that it will change our life in a...
View ArticleSocial Medias are becoming Marketplaces and changing M-commerce.
After deciding to add a payment option available through Messenger and WhatsApp, Facebook has added a new feature to Instagram : let users make purchases directly using the mobile app. But it’s not...
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The Importance of Digital Market Research
Around 3 billion people use social media sites like Twitter, Facebook or Reddit, their online activities add up to an immense data pool which is often times left unused. In a world where people feel at...
View ArticleSeniors : first Fake news relayers
The Internet and in particular social networks are full of information, especially about current events. However, you can’t always rely on what you can see on it. And while young Internet users remain...
View ArticleEmployee behavior on social networks : How to take unconscious risks
One might think that social networks are a private matter, yet employers do not hesitate to take a look around and inspect the profile of a potential candidate or monitor an employee who is a little...
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